about me

I'm a digital marketing strategist with over 15 years of experience helping SaaS companies and mission-driven institutions scale through performance-driven, user-centered marketing. I’ve led global campaigns, built demand generation engines from scratch, and developed go-to-market strategies that connect people with products and ideas that matter.

My work is informed by a global perspective, a love of systems thinking, and a commitment to data-backed strategy. I’ve earned certifications in design thinking, forecasting, SaaS metrics, and revenue operations—and have helped organizations increase marketing-sourced revenue, streamline their tech stacks, and build content that resonates across diverse audiences. I believe good marketing starts with empathy, and great marketing never stops evolving.