Create content that earns attention.
Build strategies that deliver results.

I help brands create content marketing strategies that deliver value—both to users and to the business. In today’s digital landscape, content must do more than fill space; it must drive outcomes. Whether building thought leadership, fueling SEO growth, or supporting demand generation, I focus on content marketing strategies that are purposeful, data-driven, and deeply aligned with audience needs.

Effective content marketing starts with clarity—on who you’re speaking to, what they care about, and what action you want them to take. I help organizations develop content strategies grounded in audience research, buyer journey mapping, and clear business objectives. My work spans from building content architectures and editorial roadmaps to shaping individual campaigns that support key growth goals. Across industries—higher education, SaaS, financial services, and mission-driven organizations—I’ve built content strategies that drive measurable impact.

SEO is a core pillar of strong content marketing. I help brands design content strategies that strengthen organic visibility, not just through keywords, but through comprehensive content ecosystems. This includes building topic clusters, optimizing pillar pages, and aligning content to evolving search intent. I also help organizations bridge the gap between SEO strategy and editorial voice, ensuring that optimized content still speaks authentically and persuasively to human audiences.

Content marketing must also support the full customer journey. I work across marketing, sales, and product teams to ensure that content is mapped to every stage of the funnel—from awareness and consideration through conversion and retention. This includes creating high-value thought leadership content, nurturing content for lead journeys, and post-conversion content that builds brand loyalty. I also help teams integrate content marketing with marketing automation programs to deliver relevant, personalized content experiences.

Data and performance measurement are essential to effective content marketing. I help organizations establish content KPIs and build reporting frameworks that connect content performance to business outcomes—not just pageviews. I use tools such as Google Analytics 4 (GA4), Google Search Console, Looker Studio, and SEO platforms to drive actionable insights and iterative optimization. My focus is always on using data to inform smarter content decisions—not simply to report activity.

I approach content marketing as a strategic lever that should be fully integrated with broader digital marketing programs. Content does not live in a silo; it must connect with paid media, SEO, email marketing, and user experience. I help brands create cohesive content strategies that work across channels, ensuring that every piece of content contributes to a larger, unified marketing ecosystem.

If your organization is looking to build a content marketing strategy that drives growth, strengthens brand authority, and delivers value at every stage of the customer journey, I’d love to connect.