Build marketing that works.
Design strategies that last.

My approach to digital marketing always starts with strategy. The strongest marketing plans are built on clarity: understanding your audience, your positioning, your goals, and the user experience you want to create. I help organizations clarify their marketing strategy, map full-funnel buyer journeys, and identify which channels and tactics will drive meaningful impact. I’ve built and scaled programs across paid media, SEO, content marketing, lead nurturing, and marketing automation—always with the goal of connecting the right message to the right user at the right time.

Data is at the core of everything I do. Effective marketing requires more than creative campaigns; it requires rigorous measurement and optimization. I build marketing programs that are accountable to outcomes, using data to guide strategy and refine execution. I’m experienced in setting up conversion tracking, attribution models, and KPI frameworks that give organizations clear visibility into marketing performance. Whether managing a six-figure paid media budget or optimizing an SEO strategy, I focus on the numbers that drive the business forward—not vanity metrics.

I believe marketing should always serve the user. In an increasingly noisy digital landscape, the brands that win are those that prioritize user experience and trust. I bring a UX mindset to every marketing project—ensuring that content, campaigns, and digital experiences are designed to add value, not friction. My work in SEO strategy and content marketing is grounded in understanding search intent and building content ecosystems that meet users where they are. Likewise, my approach to marketing automation and lead nurturing is built on delivering relevant, respectful communication throughout the customer journey.

In paid media and demand generation, I’ve led programs across Google Ads, Meta, LinkedIn, and programmatic display channels, managing annual budgets from $10K to $5M+. I focus on optimizing customer acquisition costs (CAC), improving conversion rates, and driving a strong return on ad spend (ROAS). In SEO and content marketing, I develop strategies that combine technical SEO best practices with editorial excellence, helping brands build organic visibility and authority. My background in lead nurturing and marketing automation includes building programs across Marketo, Hubspot, Salesforce Marketing Cloud, and Slate, with a focus on converting leads into customers through thoughtful, data-driven journeys.

Marketing analytics and optimization are integral to my process. I establish clean measurement frameworks, leveraging tools like Google Analytics 4 (GA4), Google Tag Manager, and Looker Studio to drive insights and continuous improvement. I believe in a test-and-learn culture—iteratively refining campaigns and strategies based on what the data shows, not what conventional wisdom suggests.

Throughout my career, I’ve partnered closely with marketing, product, and sales teams to align marketing strategy with business outcomes. My work in education, technology, and with SaaS clients has taught me that marketing success isn’t just about driving engagement; it’s about driving measurable growth. I bring that mindset to every project I take on—whether building a marketing strategy from the ground up or optimizing an existing program for greater impact.

If your organization is looking to strengthen its digital marketing strategy, optimize performance marketing programs, or build marketing that connects meaningfully with your audience, I’d love to connect.