Build marketing that moves people.
Design strategies that drive growth.

I help organizations build SEO strategies that drive sustainable growth—grounded in data, aligned with user intent, and integrated with broader marketing goals. Search engine optimization today is more than keywords and technical fixes; it’s about creating a strong organic foundation that connects your brand with the audiences who need you most. I’ve developed SEO strategies for SaaS companies, higher education institutions, financial services brands, and startups—helping them grow visibility, improve rankings, and drive qualified traffic that converts.

Effective SEO starts with understanding how your audience searches and what they’re trying to accomplish. I help brands develop SEO strategies rooted in search intent, not just keyword volume. My approach includes audience and keyword research, content gap analysis, competitive benchmarking, and the development of SEO content roadmaps that align with business objectives. I also focus on building site architecture and internal linking structures that support SEO performance and user experience alike.

Technical SEO is a critical part of any modern SEO strategy. I work closely with development teams to conduct comprehensive SEO audits and implement technical optimizations—from improving site speed and mobile usability to addressing crawl errors, schema markup, and Core Web Vitals. A strong technical foundation ensures that search engines can efficiently index and rank your content—and that users have a seamless experience on your site.

Content strategy and SEO go hand in hand. I help brands develop SEO content strategies that build authority and deliver value to users. This includes creating topic clusters, optimizing pillar pages and supporting content, and ensuring that content is structured and optimized for both users and search engines. I also collaborate with content teams to ensure that SEO best practices are embedded in editorial workflows and content governance processes.

Measurement and optimization are central to my SEO process. I establish clear SEO KPIs and reporting frameworks, using tools like Google Analytics 4 (GA4), Google Search Console, Looker Studio, and SEO platforms such as BrightEdge and SEMrush. I focus on actionable insights—helping organizations understand not just what’s ranking, but how organic traffic is driving business outcomes. I also drive iterative SEO optimization through testing and analysis, refining strategies to adapt to evolving search landscapes and algorithm changes.

My approach to SEO is deeply integrated with broader digital marketing strategy. SEO doesn’t operate in a vacuum—it should work in concert with paid media, content marketing, marketing automation, and user experience design. I bring a cross-channel perspective to SEO strategy, helping brands create consistent, connected experiences across the digital ecosystem. This holistic view enables smarter resource allocation and stronger ROI from SEO investments.

Whether building a comprehensive enterprise SEO strategy or optimizing a smaller site for growth, I bring a data-driven, user-focused, and business-aligned approach to SEO. If your organization is looking to strengthen its organic search performance, improve SEO content strategy, or build an SEO program that delivers measurable business impact, I’d love to connect.